With 80 percent of customers using their mobile device to shop, a marketing strategy that does not account for mobile is foolish at best and self-sabotaging at worst. More customers comparison shop online, make retail purchases and use their mobile device to review businesses. These decisions affect their brick and mortar shopping habits and follow the businesses they support to receive promotions and deals, which is why mobile marketing initiatives are more vital than ever. Overhaul your mobile strategy and improve your ROI with these five tools.
Red Stamp
Red Stamp lets small businesses build their own set of stationary or use templates and send messages on the go from a mobile device. Red Stamp customers have used the app to send customized thank you’s after pitch meetings, exchange business cards with clients and format real-time convos for sharing on social media networks. With templates for the first day or school, bar mitzvah, congratulations, Memorial Day and everything in between, staying in touch has never been easier. Some companies have used these templates to advertise new or one of a kind products to customers, increasing sales and maintaining top of mind awareness.
Swipely
This app puts customer loyalty cards on smartphones, making the loyalty program more attractive to busy customers who don’t want another plastic card for their wallet. Customers text to join, realizing benefits instantly. Swipely also processes online payments. The customer loyalty application is free to existing Swipely customers and provides a simple way to capture customer email data and market directly to customers.
Address Verification Software
Address verification software checks addresses entered into e-commerce websites and customer signup forms, reducing the amount of bad data entered. Whether entered by mistake or entered purposefully to avoid direct marketing, bad addresses cost you money when you send direct mailings. Enterprise address software automates the error checking process and cuts down on waste.
QR Functionality
QR codes allow on-the-go users to check out your latest promotion, event or product, connect with your business and even convert. To be mobile-friendly, your print messaging, promotional content, brochures and other non-electronic media should include QR codes. Mobile device users can simply scan the QR code to retrieve more information in a manner that’s easy to read on the go. Already digital content, like emails and websites, do not need QR codes because users are online already. However, that print flyer or promotional bookmark would benefit from a QR code and can reinforce your mobile marketing.
Qualaroo
The behavioral insight app has your back when it comes to mobile marketing efforts: Qualaroo for Mobile delivers a mobile survey that can help you craft your mobile website, Red Stamp messages and other mobile marketing messages. Draw on Qualaroo’s library to ask targeted questions such as “what is preventing you from converting right now?” or “what feature is most important to you?” When you understand what visitors do and why they do it, you have a leg up on your competition and can better incentivize customers to convert. The Qualaroo app integrates with KISSmetrics and Google Analytics, delivering actionable insights that can help improve your mobile presence and your market share.
Guest Post by Marc Reese
Marc is a young dad and mobile Web designer. When he’s not writing about how technology and business co-exist, he’s teaching his 2-year-old how to shout “YES” during NFL football games.
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