Archives for July 2014

#EAEvents Social Suite launches at Blogger Bash 2014

ea events

This last week was exhausting and fun as I joined the team of Element Associates in creating the Blogger Bash Social Suite during the two-day Blogger Bash event in NYC this last week.

My Suburban was loaded to the top as we made our way from outside Philadelphia all the way to NYC to set up tables and signs in Studio 1 of Location 05 and get ready for the crush of bloggers interested in checking out all of our amazing sponsors.

Check out some of the fun pictures and information about the sponsors who joined us below.


Bloggers attending were the first to see the new Miii jewelry collection by Joseph Nogucci. Miii bracelets are crafted from semiprecious stone beads and gleaming rhodium-plated magnets  designed to bring all of your bracelets together in a perfect arm stack. Like individual charms on a bracelet, each Miii commemorates a specific milestone or memory.

 Nogucci Mii


#EAEvents focused on social good also.  Smokey Bear, who celebrates his 70th Birthday in 2014, posed for photos and shared birthday cake with bloggers. Nine out of ten wildfires are started by humans, and Smokey Bear still plays a key role in educating the public that “Only YOU can prevent wildfires.”  You can help wish Smokey a Happy Birthday by signing his online card:

smokey bear


COVERGIRL provided beauty services as well as COVERGIRL Colorlicious Lip Gloss samples to the bloggers attending. Manicures featuring the new COVERGIRL XL Nail Gel collection—the polishes provide the plump, polished look of a gel manicure without having to go to the salon. The formula glides on smoothly and evenly, and one coat is all you need. Also, there’s no UV light required. Makeup touch-ups featuring essential beauty products for moms-on-the-go including: COVERGIRL’s new #instaGLAM Collection (Ready Set Gorgeous Liquid Foundation, Ready Set Gorgeous Concealer, Ready Set Gorgeous Fresh Complexion Pressed Powder, and Colorlicious Lip Gloss), Bombshell ShineShadow by LashBlast, truMAGIC, and Clump Crusher by LashBlast Mascara. Picture by MomConfessionals

cover girl


AutoTex Pink encouraged bloggers to help “Wipe Out Breast Cancer.” A donation is made from each purchase of AutoTex Pink wiper blades to the National Breast Cancer Foundation. AutoTex Pink wiper blades are available in pink or in black with a pink ribbon online at

auto tex pink


Bloggers received samples of Washdrops, an award-winning green car wash solution. Finally, there is a quick, easy and environmentally responsible way to wash your vehicle.  Washdrops uses only one bucket of water—no hose or rinse is required to get a beautiful shine. Washdrops is ideal for school and non-profit car wash fundraisers too!



Everyone had a chance to play with the amazing Wubble Bubble Ball, which looks like a bubble but plays like a ball.  The Wubble ball is available for $19.99 at Target stores nationwide. Picture by Mom Confessionals



Additional Sponsors included friends from at Affiliate Summit,  JetSet Dress, author Lauren Willig and Alex’s Lemonade stand who came with delicious lemonade and lemon flavored candies and Peeps.

alex's lemonade stand

Seeing all the wonderful bloggers I know and meeting so many new ones made every exhausting moment worth the energy put into this event. Next year, anyone?



Interview with Julie Bowen of Disney’s PLANES: FIRE & RESCUE

fire and rescue


Q&A with Julie Bowen, voice of Disney’s Planes: Fire & Rescue, in theaters July 18, 2014.

What is “Planes: Fire & Rescue” about?

“Planes: Fire & Rescue” picks up after Dusty Crophopper has become a big racer. But now he’s injured and he has to find another way to use his many talents—so he decides to become a firefighter.

It’s really about second chances. Dusty’s very much like an athlete who has to reinvent himself and find out what he can do after reaching his dreams. I hope that kids will watch and just enjoy what’s really a fun family movie—but then the bigger message will sink in later. It’s not about winning a prize in the end. It’s about doing good for the community.

How does Dusty reach new heights in this film?

“Disney’s Planes” was a hit because we watched him follow a dream. This time, he’s like an athlete who’s coming off the field now, and he has to reinvent himself for act two of his life and make it meaningful. That’s challenging and scary. There’s a real sense of adventure in the movie, too. Dusty has to up his game because this isn’t just about vanity or going fast; it’s about saving lives.

Who’s Dipper?

She’s an air tanker who is part of the air attack team. Dipper’s a little crazy or maybe not quite crazy—very hopeful, we like to say. She was written a little kooky, but luckily [director] Bobs [Gannaway] and everybody else involved in the production encouraged me to be as weird as I wanted to be with her. They’d say, ‘Here’s the line we wrote—now go nuts.’ They let me go all kinds of nuts because she’s odd—in a good way—and tries to use her feminine wiles on Dusty. She’s a very enthusiastic fan of Dusty. She recognizes him right away when he joins the fire and rescue squad. She’s very warm and welcoming—maybe a little too welcoming.

Do you see yourself in Dipper?

I gave Dipper certain sounds and mannerisms I think. And it turns out I have a lazy jaw and I mush my words around a little. I had to make that my strength—I made my nervous energy and my ability to talk very quickly into part of the character. [Director] Bobs [Gannaway] really encouraged me to make a lot of quick turns and changes from talking fast to suddenly going slow. And that just worked.

What do your kids think of the role?

They were like, “You’re gonna be a plane?” They are so excited and honestly if my kid get a chance to love something that I do for my job, that’s great.

I have three boys, I have no girls, yet I grew up with three girls, no boys. So I grew up on a lot of the princess movies: Ask me anything about “Cinderella” and I can tell you every single word of those movies. So to participate in “Planes: Fire & Rescue” is so exciting for me. I get to be part of their world. They’d love to immerse themselves in this world.

Can you describe the look of the movie?

What I think is really cool is that it doesn’t have a super bright-saturated-primary color feeling. There’s atmosphere—elements are slightly faded or muted, giving it a vintage feeling. It all adds up to being timeless. It’s not a time or place in the future or the past.

What are your thoughts on the animation process?

It was a little intimidating at first. The first time I came in to record, they showed me all the artwork they had done up to that point—rough sketches, drawings, paintings of the world. It’s a little scary when you realize the amount of work and time it takes to create an animated movie. I babble in a dark room and then somebody has to make a plane with a personality—with life in her eyes and my voice coming out of her mouth. It’s an insane amount of labor and attention to detail.

Why should people see this movie?

There’s a lot of action and it is really exciting. As a mom of three little boys, I look at this movie through their eyes—it’s so detailed, it’s so incredible and it’s so much more advanced than some of the films that I grew up watching.

I think that there’s always heart in a Disney movie. There’s always something that the adults can watch alongside the kids and everybody can connect to. There’s humor and pathos and intelligence, but you don’t get hit over the head while it’s happening. It’s just fun.


Go back in Planes history with the original DVD available on Amazon:



Cameron Diaz Gives Her Opinion on Mommy Blogging for @SexTapeMovie #SexTapeMovie

Sex Tape Movie

Funny woman Cameron Diaz, known for her comedic timing, gets serious when asked about her role as mommy blogger in the f-bomb laden marital comedy, Sex Tape Movie, coming out in theaters this week.

In the film, Diaz plays Annie, a married housewife opposite husband, Jay (played by Jason Segel) who is bartering the blogged content of her life for income with brand Piper Brothers. CEO Hank (played by Rob Lowe) loves her blog but is worried about one post where Annie reminisces of an earlier sex life with her husband Jay that no longer exists due to kids, jobs and general lack of energy and time and the general challenges facing many married couples. As you see in the trailer, the movie starts with a complete replay of their earlier sexual adventures pre-kids, albeit spoofed to the extreme for audience laughs and filmed from intentional angles to hide anything that might give the film a harsher rating.

One night, Annie sends the kids to Grandma and uses the “staycation” to suggest to Jay that they tap their digital side and create a sex tape to spruce things up. Using  The Joy of Sex as their guide, the couple makes a creative three hour video they never intend to be seen, which the producer does show in select clips during the last four minutes of the movie.

The next day, the movie is synced to iPads Jay gave as gifts and thus the movie gets interesting as Annie and Jay try to figure out who saw the movie and who didn’t before they learn how to remote-wipe the iPads.

In  recent interview with a room of “mommy” and professional bloggers, Diaz comments in length on the practice of  blogging in general:

“It’s great. It’s a brave thing to do. You are putting a part of yourself out there into the world as Annie, my character, sees — that the content of her experience and life is being bartered. … She’s trying to see how much of it she can give of herself – to be authentic to herself – so, not be too risqué.

“There are questions about how much you give when you are giving of yourself and you also want to inform people; you want people to relate to you because you want to feel that there are bloggers that understand you because it’s a tough thing to do being human and being a mother and a wife and having these responsibilities and so I think that  it’s definitely one of those things that I say is brave to do but it is also a choice. It is also a decision and it’s elective and it’s a new world. We don’t know what comes of it.

“We don’t know how it affects us, positive and negatively. You guys are sorta in the forefront of those things. You are on the cutting edge, at the beginning of this idea of the Internet and blogging and what that means to our society and to the generation and to the children that you are revealing about their lives to people. You are not just sharing your life, you are sharing your [family’s life].

“That’s what happens with Annie. She’s revealing things about her husband that maybe he doesn’t want revealed and she’s talking about her children that don’t have a choice – all their little bits and pieces about their lives being revealed, you know. I think it’s an interesting study in sociology and you guys are doing it.”

In a subsequent interview, Director Jake Kasden is asked about making Annie a mommy blogger and says that it was in the original script and that it felt right to start the movie in her voice. The opening scene shows Annie typing her life into her blog, an outlet analyzed and scrutinized by friends, strangers and brands wanting to pay her for the content. Of the movie itself, he states, “The movie isn’t pro-sex tape but it is pro-sex and it should be an affirmative message where you should feel like they are doing something good for themselves.”


The movie has its share of traditional laugh-out-loud slapstick physical comedy (above and beyond what’s implied by the title) and poignant moments where married couples are challenged with their own deficiencies and strongly encouraged to make time for each other in the special ways we forget or ignore way too often.

That said, you do have to get past a LOT of foul language and potentially face-reddening nudity (though Cameron Diaz & Jason Segel assured us in the interview that they were wearing modesty patches so it really wasn’t like they were walking around nude the WHOLE time.) This is a movie only one step above porn with the amount of “fake” sex that occurs, which Diaz & Segel assure us is also completely fabricated as they finish each other’s sentences and laugh like an old married couple the entire interview.

On a final note, my voice-to-text function even censored the title. “You said: s-asterisks-asterisks-asterisks-asterisks-asterisks-asterisks.” What does that say about calling  movie something even basic SPAM filters catch? Or maybe, it’s just my phone.

In Theaters July 18, 2014.


Official Synopsis:

When Jay (Jason Segel) and Annie (Cameron Diaz) first got together, their romantic connection was intense – and though they’re still very much in love, ten years and two kids have cooled the passion. To kick things up a notch, they decide – why not? – to make a video of themselves trying out every position in THE JOY OF SEX in one marathon three-hour session. It seems like a great idea – until they discover that their most private video is no longer private. With their reputations on the line, they know they’re just one click away from being laid bare to the world… but in their race to reclaim their video, they’ll find that it will expose even more than they bargained for.


Jake Kasdan


Kate Angelo and Jason Segel & Nicholas Stoller


Kate Angelo


Todd Black, Jason Blumenthal, Steve Tisch


David Householter, Jason Segel, Jake Kasdan, David Bloomfield, Ben Waisbren


Cameron Diaz, Jason Segel, Rob Corddry, Ellie Kemper, Rob Lowe


Interview Pict with Bloggers:

Cameran Diaz Jason Segel Sex Tape Movie

Picture: From L to R: Enza of Enza’s Bargains, Tiffany of Broward Saves, Marybeth of Baby Savers, Liza of Cira’s Lyrics, Tracy of Hollywood Mom Blog, Danelle of Home Ever After, Jason Segel, Cameron Diaz, Samantha Ettus, (ME – Sarah of Mama Loves Media), Angela of Momfluential. In front: OC Moms Blog, Toric with Momfluential.

Note: We were media guests of Sony & Columbia Pictures. All thoughts and opinions are my own.


Wireless Emergency Alerts Save Lives in Hurricanes

wireless emergency created a vital tool to use our phones to send us quick, life saving messages called WEAs (Wireless Emergency Alerts).

Wireless Emergency Alerts are automatic texts sent to you in an emergency. Alerts received at the right time can help keep you safe during an emergency. With WEA, warnings can be sent to your mobile device when you may be in harm’s way, without need to download an app or subscribe to a service.

About the WEAs:

There are several more resources offers to help you and your family get the most prepared in the case of an accident.

o   Building an Emergency Kit.

o   Making a Family Communications Plan

o   Download the How to Prepare for a Hurricane Guide
Hurricanes have the power to cause widespread devastation, and can affect both coastal and inland areas. How to Prepare for a Hurricane explains how to protect yourself and your property, and details the steps to take now so that you can act quickly at a time when every second counts.